Catching Up With the Michigan 3-Day Coaches

Before last year’s Susan G. Komen 3-Day® Series, we introduced the local coaches from each city. These are the staff members who support the Komen 3-Day walkers and crew members all year round, answering phone calls and emails, hosting community events, assigning crew captains and juggling dozens of other tasks to make sure that the 3-Day® participants make it to their events excited and well prepared.

susan g. komen 3-day breast cancer walk blog 60 miles michigan coaches

(L-R) Ann, Jennifer and Gina

Since we gave you the coaches’ full profiles last year, we’ll delight you with just a fun update before each event this year. Michigan’s up first (you can read last year’s “Meet the Michigan Coaches” here)!

What was your favorite memory from the 2014 Michigan 3-Day?

Jennifer (Michigan Participant Coach) – My favorite part of last year’s Michigan 3-Day was the few miles that I was able to walk the route and connect with walkers. I happened to be on the route at the same time as Amy, a first-time walker whom I had talked with over the phone many times, but we hadn’t yet had a chance to meet face-to-face.

Ann (Michigan Local Events Coach) – My favorite thing in 2014 was getting a chance to see all the folks that I had met at local events all year. Seeing those people out on the route or in camp having a terrific time was so wonderful! The absolute best was when people who had been terribly nervous (about the walking, the fundraising, the camping…) made a point to tell me how great the weekend was and how happy and proud they were that they had overcome their fears and made it to the 3-Day!

Gina (Michigan Crew & Volunteer Coordinator) – It’s hard for me to pinpoint just one memory and there are so many parts of the event that I’ll always carry with me. I love seeing the camaraderie. The (pink) energy is contagious and the Michigan crew and walkers are a solid community fighting towards a world without breast cancer.

Fun facts about the Michigan Coaches – Can you guess which fun fact is true about which coach? (There are 3 facts about each coach; answers will be at the end of the Twin Cities coach catch-up later this month!)

  1. Right after college I worked as a zookeeper at a small mid-Michigan animal park. I had the “tough” job of acclimating our new cougar kittens, which basically involved sitting in the enclosure while three rambunctious (yet adorable) young cougars climbed all over me.
  2. When I am not living all things 3-Day, I am mom to a spirited toddler and sweet baby!
  3. The Great Smoky Mountains National Park is one of my favorite places and I look forward to the day when I can take an extended vacation to hike the backcountry.
  4. I am always on the lookout for ways to make fun memories and I have participated in mud runs, color runs, the Santa Hustle and the Polar Plunge.
  5. I love to read, and I challenged myself at the beginning of 2015 to read at least 24 books by 12/31/15.  I am currently on #14.
  6. Most evenings you can find me tuned into Bravo TV…It’s my guilty pleasure! I love all things reality television, celebrity gossip and fashion blogs.
  7. I live in the Chicago suburb where John Hughes (famous director of several 80s “brat pack” movies) lived and set his movies. Scenes from Ferris Bueller’s Day Off and The Breakfast Club were filmed at the high school my son attends.
  8. I have scars on my right hand from a disagreement with a baboon over who got to use my watch.
  9. In my close to 12 years with the 3-Day, I have worked in 3 different event cities but I am now proud to be back home in Michigan.



Let’s Get Personal: Create Your Own 3-Day Fundraising Page URL

Today we welcome Paula, the Susan G. Komen Seattle 3-Day Participant Coach, who will be sharing details about one of her favorite fundraising tools!

“Help! My donor couldn’t find my web page to make a donation!” As a Susan G. Komen 3-Day® coach, I frequently encounter this crisis in calls and emails from frantic participants, and I take the opportunity to don my “hero” cape and share one of the best Komen 3-Day tips out there – the Personal Page URL! This handy, personalized web link is easy to create, and will make donating to you a one-click piece of cake for your 3-Day® donors!

A URL (which stand for Uniform Resource Locator, in case you were curious) is the “address” or location of a specific web page. When you type the address of a web page into your browser (usually starting with www), you are typing a URL. That’s as technical as I will get.

Every registered 3-Day participant has a personal donation page on the 3-Day website, and every personal page has its very own URL. When you get started, your page’s URL is a messy jumble of letters and characters that no one would remember. Mine looks like this: Not very user friendly, is it?

If you send your emails directly from your 3-Day Participant Center, they will automatically include your page URL at the bottom of the email, but if you send paper letters, or send emails from your personal email address, or talk to your donors face-to-face, it’s useful to have a personal page URL that is easy to remember.

So what’s a determined fundraiser to do? This is where the 3-Day Personal Page URL comes in. You can create a “pretty” URL for yourself, then share it with your donors who can then reach your page with just one click. And don’t we all want to make donating as easy as possible? I know I do!

Creating your very own 3-Day Personal Page URL is easy. Here is what you need to do:

  1. Log into your 3-Day Participant Center. Find the Participant Center Home menu on the right side of your landing page, click “Edit Personal Page.”susan g. komen 3-day breast cancer walk blog fundraising tools personal page URL web address
  2. On the next page you will see a light pink shaded box just under the page header. Click the URL Settings link on the right. (The screenshot below shows my Personal Page URL. Yours will appear once you create it in the next step).susan g. komen 3-day breast cancer walk blog fundraising tools personal page URL web address
  3. Type your name in the text box as you want it to appear in your new URL. The URL will always start with but the ending is all yours to personalize. You could use your first and last name (PaulaHultman), your name and the year (Paula2015 or PaulaHultman2015), your name and the city you’re walking in (SanDiego_Paula) or anything else that is relatively short, easy to spell and easy to remember (Paula.Loves.Pink). You won’t be able to use spaces, but letters and numbers are fine, as are dots, dashes and underscores. IMPORTANT: If the personal URL you’re trying is already being used by another 3-Day participant, you will get a message that the URL is already taken. In these cases, you can try adding your middle initial, or a nickname to differentiate your URL, or try something completely different.susan g. komen 3-day breast cancer walk blog fundraising tools personal page URL web address
  1. Click Save and your Personal Page URL will be ready to share. Click the link yourself to see how easy it will be for donors to reach your page and make their donation.

It’s that easy! Now all you have to do is share your pretty new URL with your donors. As I mentioned earlier, when you send out emails directly from your Participant Center, a link to your donation page is automatically included, so including your new Personal Page URL here is optional. It’s also automatically included if you post on Facebook using the official 3-Day Facebook app. However, if you are sending emails from your personal email account, sending out an old fashioned fundraising letter, or posting your own messages on social media, always include your Personal Page URL so donors can easily find you. If your email provider allows you to create a signature that will automatically be added to your outgoing email, be sure to add your URL there as well.

There you have it, my favorite fundraising tip! If you need help with your Personal Page URL, your 3-Day coaches are just a call or email away (800-996-3DAY, or We are always happy to assist you!

How to Tell Your Story – A Guest Post by Coach Susan

Susan Wynne, the Participant Support Coach for the Atlanta 3-Day, joins us today to talk about the importance that your story has in your fundraising efforts. susan g. komen 3-Day breast cancer walk blog 60 miles how to tell your story fundraising coach susan


“Tales told from the heart reach the heart.” – Steve Sanfield

Who doesn’t love a good story? A really great story can draw people in, transport them to new and different places and move them to act. Stories are what connect us to each other.

Your story is an important way for you to share your message with potential donors. Your story is what will help you achieve the goal that you set out to reach, which is to help create a world without breast cancer.

When participants register for the Komen 3-Day, one of the first things that we as coaches suggest they do is customize their personal 3-Day® webpage. This is the place where you will tell potential donors YOUR story. What brought you to the 3-Day? What made you decide to walk 60 miles and raise $2,300? What will your friends’ and family members’ donations mean to you and to the fight?susan g. komen 3-Day breast cancer walk blog 60 miles how to tell your story fundraising

Below I’ve outlined a few tips to help you tell your story:

  1. Make your story authentic. The people who are going to be supporting you will be drawn in because they know you, they want to support you, and they can empathize with your story. Don’t tell someone else’s story. Use your voice. Jot down a few thoughts about what you want to share: what made you decide to participate? Why is this cause important to you? Why did you choose the 3-Day? This will become the outline for your story.
  2. Speak from the heart. For most of us, making the decision to participate in the 3-Day was emotional. Maybe you were driven to participate because you were diagnosed, maybe because you lost a loved one, maybe you might not have a personal connection, but were drawn to participate because you want to do something to make the world better. Whatever the reason, it must have been powerful to make you decide to do something that many other people wouldn’t do. Share your reason with your donors. It is the stories, not statistics, that will help connect people to your cause.
  3. Remember that your story is powerful; share it with everyone! As the 3-Day gets closer, we have many participants who reach out to the coaches because they need some last-minute fundraising advice. As a coach, the first thing I do is go online and visit their personal fundraising page. I’m surprised by how often I discover that they had not personalized their page yet; they had not told their story. Many walkers make the mistake of thinking their story isn’t important, or thinking it won’t make an impact, so they don’t share it. But they couldn’t be more wrong! My first suggestion is to get that personal page updated, then share it with the world. It’s amazing the success that people have when they take this very important step.
  4. Make sure to include your donors in your story. Your donors are helping you achieve your goal by supporting you. Their generosity goes so far beyond the monetary gifts they give, because together with you, they have helped make a difference in the fight to end breast cancer. Share how their donations are helping, and thank them publicly early and often.

Sometimes getting started is the hardest step, so if you need a little help with getting your story out there, call your 3-Day coach at 800-996-3DAY.